Portfolio
Elisan Arts
Elisan Arts is a small online boutique selling resin art, but have garnered a mass audience of over 10K+ followers on Instagram from their aesthetic posts and loyal customer base.
Date
March 12, 2021
Brief
It was my responsibility to take their Instagram account to a new level of credibility and engagement by increasing their following to their pre-set targets.
What I Did
I grew Elisan Art's social accounts, I used a strategy of using highly targeted and continuously optimised growth ads on Instagram and utilising my own network of 500k+ followers on DewyMakeup. During the campaign, I managed to achieve the KPIs set at the beginning the campaign, by optimising the advertising to ensure targets were hit, I did this through Instagram stories and calculating correct posting times.
Results
On @DewyMakeup alone, it successfully reached 2.9M individual accounts on Instagram and garnered 78,973 likes with 28,559 saves. In one week alone after the campaign, they experienced a growth rate of 200% in sales.
ARCH 3D BROWS
Date
August 12, 2019
Brief
ARCH3D BROWS is an e-commerce site dedicated to selling educational courses in brow maintenance and beauty stock products. I increased the brand reach being achieved on my Instagram networks. Instagram is ideal for brands in the beauty industry, so logically it made sense that ARCH3D BROWS should be maximising the reach coming from the network. Second to this was to also send targeted web traffic to the site from Instagram, in a bid to generate sales and position Instagram as another source of sales.
What I Did
I took a content direction approach in order to increase the organic visibility of core pages within the site. Firstly, I ensured that the content was aesthetically in a very good place for my purposes. This involved consulting and advising the composition of the videos.
Results
Results have been phenomenally positive and since August, the practice has seen targeted terms with a combined 2M accounts reached on Instagram and an increase in sales. On one of my pages alone, the post amassed to 57,905 likes and 256 comments. Overall, they saw an increase in sales.
With Love Cosmetics Co
With Love Cosmetics is an e commerce beauty brand with a stunning collection of vegan and cruelty free pressed glitter eyeshadows, liquid highlighters, lashes and more.
Date
June 17, 2020
Brief
My task was to grow a targeted social audience, comprised of highly relevant users who are most likely to engage with With Love Cosmetics. Also to interact with these communities to build brilliant awareness of the brand to increase enquiries and interest in their makeup.
What I Did
I used a strategy of using highly targeted and continuously optimised growth ads on my Instagram page @DewyMakeup coupled with engaging and interesting posts that would lead to shares, likes and comments – which ultimately would result in growth. I took a consulting approach and advised on angles, shot composition and specific shades that appeal to makeup enthusiasts.
Results
On @DewyMakeup, the post reached 3.7M accounts on Instagram in the first week and amassed over 124K likes with 43K+ saves. A website link was attached in my bio which successfully directed leads to their website which in turn, were converted into sales.
Deck of Scarlet
Deck of Scarlet is an online beauty that makes a statement without saying a word. It represents courage, passion, and a call to action. It’s unapologetically bold, loud, and daring.
Date
June 20, 2019
Brief
To develop a larger following to ensure credibility and potentially increase demand, whilst building brand awareness around Deck of Scarlet
What I Did
I took a content first approach that captured my audience's interest on @DewyMakeup and adapted to the trend of 'crushing makeup' as well as reposting other relevant and engaging content.
Results
The post was very successful and reached 1.2M+ individual accounts on Instagram, 50K+ likes and 14K+ saves.